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About The Business
In 1993, former marketing executive Kim M. Bayne founded wolfBayne
Communications for the purpose of providing measurable results in marketing
communications for the high technology client. Along with offering traditional
public relations services, wolfBayne's main objective was to assist corporate
marketers with marcom program creation, implementation and analysis, and the
integration of Internet tools into the marketing communications mix.

By 1994, Kim had already begun to actively promote the commercial use of the
Internet among her marketing colleagues and within her client base. She was one
of the first to strategically use Internet tools to publicize products and services
and spearhead the use of generic domain names. That same year, Kim
masterminded the registration of the now-coveted shoes.com for a brother who
owned and operated multiple shoe stores. [Washington Post, July 15, 1999, pg. A01]

In 1998, wolfBayne's business model evolved to leverage its founder's position as
a pioneer in online marketing. The firm began to offer editorial services,
specializing in Internet marketing strategies and tactics. From there, Kim's writing
evolved beyond the typical how-to marketing feature and she began to report on
industry trends, key players and related technology. In addition to writing for
business and trade publications, Kim was directly responsible for creating and
maintaining original content for several different Internet projects, including
e-zines, company Web sites and email discussion lists. wolfBayne also provided
project-based consulting services related to Internet marketing plan creation and
Web usability studies.

In 2002, Kim relocated wolfBayne Communications to sunny Tucson, Arizona
where she expanded its services to meet the growing interactive needs of
consumer retail clients. For starters, she managed the initial domain registration,
Web site development, e-commerce administration, promotional launch, search
engine placement and keyword advertising buys for seven different Web sites
over six months, including NewBalanceTucson.com, TheShoeHouse.com and
TheWoodenBoxShop.com.

For individuals interested in continuing education, Kim prepares and presents
workshop and conference presentations on different aspects of online marketing
strategies and tactics. These customized seminars and tutorials assist managers,
companies and organizations with online orientation and marketing education
needs.

For more information on any services, email or telephone wolfBayne
Communications for a custom quote.

Contact
Kim M. Bayne
wolfBayne Communications
PO Box 30208
Tucson, AZ 85751-0208

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