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About The Founder
Founder of wolfBayne Communications, Kim M. Bayne is an internationally
recognized pioneer in Internet marketing communications. She is author of the
highly acclaimed and best-selling book "The Internet Marketing Plan," which
reached #1 in February 1999 on Amazon.com's Best Seller List for Web Marketing.
Her next book, "Marketing without Wires" took marketers beyond the desktop and
into the world of the mobile user. From November 1997 to May 2000, Kim hosted
the internationally syndicated public radio talk show "The Cyber Media Show with
Kim Bayne," an hour-long look at Internet use, marketing strategies and tactics
that aired weekly on traditional public radio and in streaming audio on the Web.

Kim writes breaking news, trends analysis, opinion columns, case studies, profile
features and product reviews for tech trade, business and consumer publications,
in print and on the Web. Her portfolio includes assignments for Advertising Age,
Business Marketing, CMP Media's Planet IT Mobile Computing TechCenter,
eBusiness Advisor magazine, eMarketingToHer.com, eMarketingToSmallBiz.com,
Internet Marketing & Technology Report, Internet & Electronic Commerce
Strategies, Publish magazine, and before its demise, American Demographics'
Marketing Tools. Her columns of Web site reviews, Internet marketing advice and
opinion have appeared in print and on-line editions of selected city/suburban
newspapers and business journals, such as the Colorado Springs' Gazette.

As founder and moderator of the now-historical HTMARCOM, the original listserv
(email discussion group) for high-tech marketing communications, Kim presented
at Jim Sterne's ground breaking "Marketing on the Internet" seminars in the fall
of 1994, one of the world's first Internet marketing seminar series. Online since
1981, her influence as an Internet marketing pioneer has been documented in
numerous magazine articles and more than two dozen books, including "Online
Marketing Handbook" by Dan Janal and "World Wide Web Marketing" by Jim
Sterne. She has been featured and/or quoted in such publications as Advertising
Age, Business Marketing, CARN (Corporate Annual Report Newsletter), Interactive
Age, Marketing Computers, PR News, Sales & Marketing Management, United
Airlines' Hemispheres and the Washington Post. She has been a top-rated
speaker at Internet conferences and seminars around the world on issues like
"Using Traditional Media to Brand Web Sites," "Building Online Strategic Alliances,"
and "Developing A Successful Internet Marketing Plan." Kim has lectured in
locations such as Hong Kong, the Philippines, Mexico and Canada, and on such
prestigious campuses as the University of California Los Angeles and the United
States Air Force Academy.

With a Masters degree in computer resources management and extensive agency
and client-side experience, Kim successfully bridges the gap between the creative
and technical sides of high tech marketing communications. A recipient of multiple
association and industry awards in advertising copy writing, product marketing,
public speaking, and Web content and design, Kim possesses a well-rounded
background in a variety of disciplines, including hands-on and management
experience in nearly every aspect of marketing communications.

Prior to her current writing career, she held a variety of marketing positions with
high tech manufacturers and advertising/PR agencies. As a veteran of corporate
marketing campaigns, Kim has been actively involved in the implementation of
advertising, branding and corporate identity, collateral, direct response, media
and public relations, and trade shows, to name a few areas of responsibility. Her
technology marketing experience encompasses a broad range of computer and
electronics products and services, including mass storage peripherals, ICs,
software and board products.

Before entering the world of technology marketing, Kim served as reference
services coordinator and interlibrary loan para-librarian for the academic library of
a small, midwestern private college. After earning an undergraduate degree from
her alma mater The Colorado College, she joined the staff of Charles Leaming
Tutt Library, receiving on-the-job training in the use of traditional and on-line
tools for academic and business research purposes. In addition, she received
hands-on classroom instruction in computer-assisted retrieval through Denver's
Bibliographic Center for Research. As an extension of her interlibrary loan
responsibilities, she conducted on-line research for undergraduate, graduate, and
faculty library patrons, through such services as Dialog Information Services and
OCLC. Rarely far from a computer, her leisure time activities once included
exploring the world of bulletin board systems.

Contact
Kim M. Bayne
wolfBayne Communications
PO Box 30208
Tucson, AZ 85751-0208

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