Notable Mentions in Books
wolfBayne Communications, Kim M. Bayne, her projects, writing and presentations
have been cited in dozens of publications, too numerous to catalog. Kim has
been frequently quoted as an expert resource for features on high tech
marketing communications, public relations and Internet marketing.
[See Also Periodicals]
Risky Business: Protect Your Business from Being Stalked Conned, Libeled or
Blackmailed on the Web, by Dan Janal, John Wiley & Sons, April 1, 1998.
SUMMARY: Kim Bayne is included in section on online PR and crisis
communications. Book includes tips on protecting your image from various online
threats.
What Makes People Click: Advertising on the Web, by Jim Sterne, Que Education &
Training / Que Corporation, 1997. SUMMARY: book mentions Kim Bayne in the
acknowledgements, highlights wolfBayne Communications as one of the first sites
to offer advertising space on the Web.
Getting Hits : The Definitive Guide to Promoting Your Web Site, by Don Sellers,
Peachpit Press, 1997. SUMMARY: book mentions "Kim Bayne's Marketing Lists on
the Internet" on page 166.
The Internet Business-To-Business Directory: The Essential Guide to Business
Resources on the Net, by Sandra E. Eddy, Michael M. Swertfager, Margaret M. E.
Cusick, Sybex, 1997. SUMMARY: HTMARCOM and wolfBayne Communications
mentioned on pages 18-19.
101 Successful Businesses You Can Start on the Internet, by Dan Janal, VNR, 1997.
SUMMARY: Kim Bayne mentioned in acknowledgements.
How to Grow Your Business on the Internet (3rd Ed), by Vince Emery, Coriolis Group,
1997. SUMMARY: HTMARCOM mentioned on pg. 651
Harley Hahn's Internet & Web Yellow Pages 1997 (4th Ed), by Harley Hahn,
Osborne McGraw-Hill, 1997. SUMMARY: book mentions "Marketing Lists on the
Internet," packed full of Web sites for surfing fun, humorous and easy to peruse
The Internet Directory: Version 2.0, by Eric Braun, Fawcett Books, 1997.
SUMMARY: HTMARCOM and "Marketing Lists on the Internet" mentioned.
Web Marketing Cookbook: All the Ingredients You Need to Implement a Five Star
Electronic Marketing Strategy, by Janice M. King, Paul Knight, and James H.
Mason, John Wiley & Sons, 1997. SUMMARY: "Marketing Lists on the Internet"
mentioned as a resource on the CD ROM, under Web Resources: Marketing
Resources
Marketing on the Internet, by Jill H. Ellsworth and Matthew V. Ellsworth, John Wiley
& Sons, 1997. SUMMARY: "Marketing Lists on the Internet" included in Appendix
D, it was reprinted with permission from Kim Bayne.
Customer Service on the Internet: Building Relationships, Increasing Loyalty and
Staying Competitive, by Jim Sterne, John Wiley and Sons, c1996. SUMMARY:
HTMARCOM mentioned on pp. 117-119.
The new Internet business book, by Jill H. Ellsworth and Matthew V. Ellsworth, New
York : John Wiley, c1996, Rev. ed of: The Internet business book. SUMMARY:
HTMARCOM mentioned on pg. 270 and "Marketing Lists on the Internet"
mentioned on pg. 326.
Mecklermedia's Official Internet Yellow Pages, by Gregory B. Newby (Editor),
1996, IDG Books Worldwide, Inc. SUMMARY: Mentioned in Marketing section:
HTMARCOM is listed on page 392; HTMARCOM's the only list dedicated to the
discussion of marketing issues included under this heading.
The World Wide Web Complete Reference by Rick Stout, 1996, Osborne
McGraw-Hill. SUMMARY: wolfBayne mentioned in Section: a Guide to Businesses
on the Web: Advertising and Marketing, pp. 382 and 398.
The Online World, by Odd de Presno, SUMMARY: "Marketing Lists on the
Internet" mentioned in Chapter 11: Getting an edge over your competitors
Internet Secrets, by John R. Levine and Carol Baroudi, 1995. IDG Books
Worldwide, Inc., Foster City, CA, LC 94-73683. SUMMARY: HTMARCOM mentioned
in Chapter 4: Doing Business on the Net, pg. 95.
McKinley Internet Yellow Pages, by Christine Maxwell and The McKinley Group,
1995. New Riders Publishing, 201 W. 103rd St. Indianapolis, IN 46290.
SUMMARY: HTMARCOM listed under Mailing Lists: Business & Economics:
Advertising & Marketing, pg. 678.
The Woman's Guide to Online Services By Judith Broadhurst, McGraw-Hill, Inc.,
October 1995. Price $19.95, 418 pages, trade paperback. SUMMARY: HTMARCOM
mentioned on page 248, Chapter 15, "Online Marketing Methods," pages
237-248.
World Wide Web Marketing: Integrating the Internet Into Your Marketing
Strategy, by Jim Sterne, ISBN , John Wiley and Sons, New York, NY, SUMMARY:
wolfBayne mentioned on pp. 303-4, 305, 311, and 313. Marketing Lists on the
Internet included in Appendix, reprinted with permission.
101 (Successful) Businesses You Can Start on the Internet, by Daniel Janal, Van
Nostrand Reinhold. SUMMARY: One of Kim Bayne's Web projects is listed as a
case study in the 1st edition of this book, starting on page 310.
Internet Mailing Lists Navigator: A Guide for Windows Users, by Vivian Neou,
Prentice Hall, Upper Saddle River, New Jersey, 1995. SUMMARY: Marketing
Section, HTMARCOM List, pg. 295.
The Online Marketing Handbook, by Daniel Janal, Van Nostrand Reinhold, 115
Fifth Avenue, New York, NY 10003, 370 pp., softcover, Mar 1995. SUMMARY:
mentioned in the 1st edition of this book on pgs. 113-114, 240-41, 246-248.
Kim Bayne interview, HTMARCOM case study and excerpt from Marketing Lists on
the Internet; also mentioned in publisher's news release of March 4, 1995, i.e.
"The book also quotes many marketing leaders including...Kim Bayne, owner of
the HTMARCOM (High Tech Marketing Communications) mailing list..."
How to Advertise on the Internet, by Michael Strangelove, Strangelove Press,
1994. SUMMARY: Kim Bayne quoted in Chapter 16, "Marketers on Internet
Marketing," HTMARCOM Listed in Chapter 17 "Online Forums for Marketers."
The Internet Business Book, by Jill H. Ellsworth and Matthew V. Ellsworth, John
Wiley & Sons, 1994. SUMMARY: Chapter 7: "How to Use Discussion Lists," pg.
111-115. Entire HTMARCOM WELCOME file printed, with examples of how to use
the list.
The Internet Business Guide: Riding the Information Superhighway to Profit, by
Dave Taylor and Rosalind Resnick, Sam's Publishing, 1994. SUMMARY: pg. 165.
Understanding computers: Memory and storage. Time-Life Books (series), 1987,
pg. 125. SUMMARY: Acknowledgements
CD ROM: The New Papyrus: The current and future state of the art. Edited by
Steve Lambert and Suzanne Ropiequet, Microsoft Press, 1986. SUMMARY:
Appendix A: Contributors - Kim Miklofsky a.k.a. Kim Miklofsky Bayne, pg. 591.
Contact
Kim M. Bayne
wolfBayne Communications
PO Box 30208
Tucson, AZ 85751-0208
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