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INNOVATIONS: MARKETING ADVISOR: "Keep Your Loyal Customers," By Kim M.
Bayne, Advisor Contributing Writer, e-Business Advisor: Technology Strategies for
Business Innovators, September 2001, pg. 2+. SYNOPSIS: Loyalty programs are
becoming a popular way for companies to maximize their marketing efforts. But is
loyalty all it's cracked up to be? If you want a successful incentive program, you
must understand the three top requirements.
INNOVATIONS: MARKETING ADVISOR: "Grab Web Visitors' Attention," By Kim M.
Bayne, Advisor Contributing Writer, e-Business Advisor: Technology Strategies for
Business Innovators, June 2001, pg. 16+. SYNOPSIS: With fierce competition and
an uncertain economy, e-marketers are trying out a host of unconventional
methods outside of traditional advertising. For some companies, these techniques
work, but are they right for you?
Solutions: "Wireless Gaming: The Vanguard of Commerce," by Kim M. Bayne,
internet.com's M-CommerceTimes, May 2, 2001. SUMMARY: Keep an eye on the
wireless gaming world. Insatiable gamers pushed desktop developers to new
multimedia heights. The same process is playing out in the wireless game world -
and it should open up unlimited options for wireless business.
Solutions: "Real-time Content Access Makes Pull Prehistoric," by Kim M. Bayne,
internet.com's M-CommerceTimes, April 20, 2001. SUMMARY: Pure 'pull-content'
players pull over. Real-time wireless access is taking over. Or is it? Real-time costs
a real lot and some companies aren't betting the bank on it yet.
INNOVATIONS: MARKETING ADVISOR: "Three ways to protect your brand online," By
Kim M. Bayne, Advisor Contributing Writer, e-Business Advisor: Technology
Strategies for Business Innovators, April 2001. SYNOPSIS: Your Web presence is a
requirement, not an option. But there are risks involved in promoting your brand
online. What should you do? (You can read this article in the printed edition of this
publication.
Marketing: "Strategy? What Wireless Marketing Strategy?," by Kim M. Bayne,
internet.com's M-CommerceTimes, March 22, 2001. SUMMARY: To plan or not to
plan? That is the question. Whether it is nobler for wireless marketers to utilize
assets strategically, or let them fly by the seat of their proverbial pants as their
wired ancestors did.
"Check for private label," by Kim M. Bayne, Publish magazine: E-Business
Communication for the Now Economy, March/April 2001. ABSTRACT: After years of
farming out Web-related activities to different hosts, e-marketers finally
understand that the integrity of a brand must be maintained, whether online or off.
With the right private labeling vendor, the Web publisher can focus on core
competencies -- developing products and getting, serving and retaining customers.
Wireless Nets and Devices Technology Center: "The Planet IT WAP Roundup," by
Kim M. Bayne, CMP Media TechWeb - Planet IT, Tuesday, February 20, 2001.
SUMMARY: Have a WAP phone? There are so many WAP sites that we decided to
weed out the chaff and present you with the best of the best. Here are our top
picks for essential WAP sites.
Advertising & Marketing: "Insiders Discuss Wireless Advertising Issues," by Kim M.
Bayne, Contributing Writer, Digitrends.net, Tuesday, February 13, 2001. SUMMARY:
Experts from such industry players as 2ROAM, Air2Web, Barpoint.com, New York
Times Digital, SkyGo and Razorfish present insights into the wants and needs of
mobile device users. Coverage of the Institute for International Research's
mTargeting conference, held at the Hyatt Regency in Embarcadero Center, San
Francisco, January 21 to 23, 2001.
STRATEGIES: MARKETING ADVISOR: "Are You Paying Attention to Privacy?," By Kim
M. Bayne, Advisor Contributing Writer, e-Business Advisor: Technology Strategies
for Business Innovators, February 2001. SYNOPSIS: Customer relationship
management and customer privacy may seem like opposing forces to most e-
marketers. Here's how to make sure they don't collide. What's up on the marketing
front? What are the legal ramifications of using customer lists from defunct e-
businesses? (You can read this article in the printed edition of this publication.)
E-MARKETING: The future of wireless marketing," by Kim M. Bayne, Publish
magazine: Internet communication for the new economy, vol. 15, no. 12,
December 2000/January 2001, pg. 18. (posted online January 25, 2001)
ABSTRACT: Deciding how and when to deliver your wireless message is paramount
to connecting with the right customer at the right time.
"Online Sweepstakes Attract Qualified Visitors," by Kim M. Bayne, Network Solutions'
dotcom.com, featured article, December 2000. SUMMARY: Web businesses are
finding that prize giveaways can attract plenty of interested and qualified users. To
launch an effective Web sweepstakes, however, sites must know their audience well.
INNOVATIONS: MARKETING ADVISOR, Wireless Devices: The New Marketing
Frontier, by Kim M. Bayne, e-Business Advisor, December 2000, full article appears
in the printed edition only, Article Synopsis only available online. SUMMARY: Many
companies are delivering marketing content to wireless devices. What are the
advantages -- and pitfalls? In the not-too-distant future, wireless device use will be
ubiquitous. Beat the competition by establishing marketing campaigns now to
deliver information to wireless users. The trick is to make the content fit the
platform by creating an opportunity, not an annoyance.
Product Review: Wireless Nets and Devices Technology Center: "Web Without
Wires," by Kim M. Bayne and Bruce D. Bayne, CMP Media TechWeb - Planet IT,
Tuesday, November 21, 2000. SUMMARY: A roundup of wireless, Web-enabled cell
phones from three vendors: the Mitsubishi T250, the Motorola Timeport P8767,
and the Nokia 7190.
INNOVATIONS: E-BUSINESS SOLUTIONS, "Should You Get Incubated?"
by Kim M. Bayne, e-Business Advisor, October 2000, on PG. 2 of the printed publication.
KEYWORDS: technology incubators, Internet incubators, venture capitalists, start-
ups. SUMMARY: Technology incubators are proliferating, offering fledgling e-
businesses a way to improve their success rate with access to essential technology
and resources that they would otherwise be unable to afford. Different economic
development organizations are pushing the emergence of incubators in hundreds
of cities worldwide. This article includes a few brief profiles of regional incubator
projects, along with tips on how to get connected to an incubator.
eMarketingToHer.com: practical news and tips for marketing to women on the
Internet (free weekly e-zine from MarketingSherpa), Editor: Kim M. Bayne, August
30, 2000 - Vol. I, Issue 13. THIS ISSUE: NEWS: Lucy.com, E-Color, 3Com, Cooking
Light; CASE STUDY: How SelfCare.com Reduced Customer Acquisition Costs with
Savvy Marketing Tactics; PRACTICAL KNOW-HOW: IBM's Top Six Tips on Marketing
To Women-Owned Small Businesses; JOBS: Cosmair Needs Director of Media
Relations
Product Review: Notebooks Technology Center: "Affordable Digital Cameras Are All
Business," by Kim M. Bayne, CMP Media's TechWeb - PlanetIT, Monday, August 22,
2000. SUMMARY: Three mid-priced cameras with optical resolutions at or above 2
megapixels: the Fujifilm FinePix 4700 Zoom, the Kodak DC280 Zoom and the
Nikon Coolpix 800.
eMarketingToHer.com: practical news and tips for marketing to women on the
Internet (free weekly e-zine from MarketingSherpa), Editor: Kim M. Bayne, August
9, 2000 - Vol. I, Issue 12. THIS ISSUE: NEWS: iWin.com, FTC Slaps Sites,
WomensNewsLink, OldNavy.com, L90’s Women’s Channel; CASE STUDY: iVillage
Banners Get 52% Click Through at Hollywood.com; PRACTICAL KNOW-HOW: Rich
Media Ads Women Love
INNOVATIONS: E-COMMERCE EXPERT, "Humanize Your Web Customer Service,"
by Kim M. Bayne, e-Business Advisor, August 2000, Article length: 3.5 pages, on PG.
12 of the printed publication. KEYWORDS: online customer service. SUMMARY: As
more e-tailers fall by the wayside, it's increasingly apparent that customer service
drives e-commerce success. Learn from Lands' End: put customers first.
eMarketingToHer.com: practical news and tips for marketing to women on the
Internet (free weekly e-zine from MarketingSherpa), Editor: Kim M. Bayne, July 28,
2000 - Vol. I, Issue 11. THIS ISSUE: News: SiliconSalley.com, WorkingWoman.com,
iVillage.com, Voter.com, BabiesRUS.com, Beautytech.com; Practical Know-How:
Survey Results on Email Marketing to Women; Jobs: ShopTalk, more.com, Nortel
Networks; Events: Women Online in London
eMarketingToHer.com: practical news and tips for marketing to women on the
Internet (free weekly e-zine from MarketingSherpa), Editor: Kim M. Bayne, July 20,
2000 - Vol. I, Issue 10. THIS ISSUE: NEWS: DoughNET.com, Hawaiian Punch,
Women.com, Keen.com, Cosmetics Plus, More.com, Hiwire; CASE STUDY: How
ShopTalk.com Won the Hearts of 400,000 Ultra-Busy Moms; SPECIAL REPORT:
Creating a Successful Sweepstakes for Online Women Part II; JOBS: Rexall
Sundown, Cooking.com, Yahoo! Shopping; EVENTS: WITI's 2000 East Coast
Technology Summit
eMarketingToHer.com: practical news and tips for marketing to women on the
Internet (free weekly e-zine from MarketingSherpa), Editor: Kim M. Bayne, July 13,
2000 - Vol. I, Issue 9. THIS ISSUE: News: HealthyMe.md, Frederick's of Hollywood,
RebeccaGarden.com, LinkShare, Hi-Jean Disposable Panties, eWayDirect; Case
Study: AlwaysInStyle.com Combines Catalogs and Email Marketing To Drive Sales;
Practical Know-How: Online Sweepstakes Part I; Jobs: BabyGear.com,
Excite@Home, Free Job Postings; Events: Marketing to Women on the Web
eMarketingToHer.com: practical news and tips for marketing to women on the
Internet (free weekly e-zine from MarketingSherpa), Editor: Kim M. Bayne, June 29,
2000 - Vol. I, Issue 8. THIS ISSUE: 1. News: beautyQ.com, AutoByTel, PayTrust.
com, SiliconSalley, R.I.P. for Women's Sites?; 2. Case Study: NursingHands.com;
3. Jobs: Ketchum PR, Women's Health Marketing; 4. Events: An Excuse to Visit
London
eMarketingToHer.com: practical news and tips for marketing to women on the
Internet (weekly e-zine), Editor: Kim M. Bayne, June 15, 2000 - Vol. I, Issue 7.
THIS ISSUE: NEWS: IDG Books, Simplicity.com, Toddlerwatch.com, Diva31 Club,
ValuePage.Com; CASE STUDY: LowerMyBills.com; INTERVIEW: Leaders at Nutrio.
com; JOBS: VenusSports.com; EVENTS: WITI Summit, Frost & Sullivan. (free
newsletter from MarketingSherpa.com.)
eMarketingToHer.com: practical news and tips for marketing to women on the
Internet (weekly e-zine), Editor: Kim M. Bayne, June 9, 2000 - Vol. I, Issue 6. THIS
ISSUE: NEWS: Women.com, AvantGo, Fleet, WomensNet.Net, BeautyJungle,
BannerWomen.com; CASE STUDY: Gazelle.com’s PR Bash; EXCLUSIVE INTERVIEW:
Preston Bealle, BabyGear.com; JOBS: Bristol-Myers Squibb (free service from
MarketingSherpa.com.)
MarketingToSmallBiz.com: practical news and tips for marketing to SOHOs on the
Internet (weekly e-zine), Editor: Kim M. Bayne, June 7, 2000 - Vol. I, Issue 4. THIS
ISSUE: NEWS: IBM, salesforce.com, Network Commerce, Ubarter.com, Guru.com;
CASE STUDY: USA.NET; INTERVIEW: Angie Kim, EqualFooting.com; JOBS: Onvia.
com, Staples (free service from MarketingSherpa.com.)
MarketingToSmallBiz.com: practical news and tips for marketing to SOHOs on the
Internet (weekly e-zine), Editor: Kim M. Bayne, May 31, 2000 - Vol. I, Issue 3.
THIS ISSUE: NEWS: Namezero.com, IBM e-Cities Tour, Staples.com, Broadcastspots.
com; CASE STUDY: eAttorney, Inc.; PRACTICAL KNOW-HOW: GiveMeTalk.com;
JOBS: Intuit, Broadband e2e. (This newsletter is a free service from
MarketingSherpa.com.)
MarketingToSmallBiz.com: practical news and tips for marketing to SOHOs on the
Internet (weekly e-zine), Editor: Kim M. Bayne, May 25, 2000 - Vol. I, Issue 2.
THIS ISSUE: NEWS: Citibank, Xerox, Dell, Small Business Advisor; CASE STUDY:
ePolicy.com; EXCLUSIVE INTERVIEW: Terri Lonier of SOHO Summit; JOBS: ePolicy.
com, Staples.com; EVENTS: SOHO Summit 2000. (This newsletter is a free service
from MarketingSherpa.com.)
"Find Out Who's Linking To Your Site," by Kim M. Bayne, MarketingToSmallBiz.com:
practical news and tips for marketing to SOHOs on the Internet (weekly e-zine),
Editor: Kim M. Bayne, debut May 17, 2000 - Volume I, Issue 1. IN THIS ISSUE:
NEWS: Office Depot & America Online, Xerox, Demandline.com; CASE STUDY:
OpenAir; PRACTICAL KNOW-HOW: Find Out Who’s Linking To Your Site And
Bringing Traffic; JOBS: ChamberBiz, LiveCapital, eLance. (This newsletter is a free
service from MarketingSherpa.com.)
"Really big: A merger of CDnow and Music Boulevard would put 45% of the online
music market under one company," Advertising Age, by Pat Reidman, Contributing:
Kim M. Bayne, Oct 26, 1998, pS26(1). SUMMARY: Powerful retailers add more
muscle: consolidation extends to $3.3 bil online music and book industries.
Business Marketing/Advertising Age's NetMarketing: Web Tips: October 1998
"Locating Marketing Staff Online," by Kim M. Bayne, October 22, 1998. SUMMARY:
Advertising at career-related Web sites
"Web News for Loyal Visitors," by Kim M. Bayne, October 8, 1998. SUMMARY:
Services who offer low-to-no cost news feeds for your Web site
"Fear, Loathing and HTML," by Kim M. Bayne, October 6, 1998. SUMMARY:
Authoring tools to make HTML coding much easier
"Advertising on the Web: Driving Traffic and Sales Though Banners," ECN Outlook,
(newsletter), Chilton Publishing Co., October, 1998, (vol. 26, no. 8), cover+.
SUMMARY: An opinion piece: Kim comments on the ineffectiveness of banner
exchanges, coveting click-through, and why rich media banners are useful.
"Opportunities emerging for vertical portal sites," Business Marketing, Crain
Communications, October, 1998. SUMMARY: While many broad-appeal sites are
vying to be portal sites for the masses, a few marketers are looking to create niche
portals that draw just a narrow segment of business users.
Business Marketing/Advertising Age's NetMarketing: Web Tips: September 1998
"Positioning for Better Web Sales," by Kim M. Bayne, September 30, 1998.
SUMMARY: What to focus on if your e-commerce resources are limited
"Smart Cards are Here," by Kim M. Bayne, September 28, 1998. SUMMARY:
investigate smart cards as an alternative payment method for the Web
"Enabling E-Commerce Solutions," by Kim M. Bayne, September 24, 1998.
SUMMARY: Easy-to-implement and low-cost solutions for developing an e-
commerce-enabled Web storefront.
"Databasing the Net," by Kim M. Bayne, September 18, 1998. SUMMARY:
Companies interested in integrating their real-world business functions with their
Web activities often overlook the best cache of in-house data available...databases.
"Web conferencing offers alternatives," by Kim M. Bayne, Business Marketing,
September 1998. SUBHEAD: Companies realize cost savings with Internet meetings.
Marketers try banners to capture b-to-b target, by Kim M. Bayne, Business
Marketing, September 1998, p. 40. (582 words) SUMMARY: Business marketers
must learn how to use rich media tools and decide on the best placement for their
banners.
SIDEBAR: How to use banners effectively, by Kim M. Bayne, Business Marketing,
September 1998, p. 40. (123 words)
"Narrative signs alliance with RealNetworks," by Kim M. Bayne, Advertising Age,
August 10, 1998. SUBHEAD: Deal will unite interactive and streaming ads
SPECIAL REPORT: Cities roll their own Web-site strategies: "Colorado Springs still
lacks Web ad revenue," by Kim M. Bayne, Advertising Age, July 27, 1998.
SUBHEAD: Pikes Peakcam offers 14,000-ft. views, while a library site has rich
content
Real Media expands efforts to serve local ads globally, by Kate Maddox,
Contributing: Kim M. Bayne, Advertising Age, July 27, 1998. SUBHEAD:
Domestically, ad network focuses on top 20 markets
"WaveTop has yet to land any paid advertisements," by Kim M. Bayne, Advertising
Age, July 20, 1998. SUBHEAD: Other options, extra equipment remain challenge
"Privacy still burning Web issue," by Kim M. Bayne, Advertising Age, June 29, 1998.
SUBHEAD: Marketers scramble to come up with self-regulation methods
Business Marketing/Advertising Age's NetMarketing: Web Tips: June 1998
"Sex sells...the wrong thing," by Kim M. Bayne, June 29, 1998. SUMMARY: With
growing numbers of female users, selling on the Internet takes more than
appealing to the lowest common denominator.
"Blending into the background," by Kim M. Bayne, June 25, 1998. SUMMARY:
Developing an Internet presence or inadvertently hiding one.
"Don't Trick for the Click," by Kim M. Bayne, June 22, 1998. SUMMARY: Don't trick
users into clicking on your banner ad.
"Virtually There," by Kim M. Bayne, June 16, 1998. SUMMARY: Think about using
VRML to demonstrate product features.
"The Keys to Ad Banner Success," by Kim M. Bayne, June 15, 1998. SUMMARY:
Here are some simple tips for motivating and involving the visitor.
"Square Pegs and Round Holes," by Kim M. Bayne, June 11, 1998. SUMMARY: How
to search for appropriate Web sites by combining visitor characteristics with ad
banner specifications
"Online Trade Shows Growing," by Kim M. Bayne, June 8, 1998.
"AdKnowledge rolls out Web ad evaluation tool," by Kim M. Bayne, Advertising Age,
Interactive Media and Marketing, June 8, 1998. SUBHEAD: Planner product first in
set of media-buying services
Digital Media Masters (special report): "Larry Rosen, Chairman/CEO, N2K Inc.," by
Kim M. Bayne, Advertising Age, June 1, 1998. INTRO: Larry Rosen knows how to
capitalize on technology. Long before most people knew the Internet existed, the
former professional musician put his stamp on an industry model destined to
evolve from vinyl to compact disc.
Digital Media Masters (special report): "Hilmi Ozguc, Co-founder and CEO, Narrative
Communications Corp.," by Kim M. Bayne, Advertising Age, June 1, 1998. INTRO:
For someone who admits to being the analytical type, Hilmi Ozguc appreciates the
human touch. An hour-and-a-half after using his company Narrative's
Enliven/Impulse technology to place a credit card order within a 1-800-Flowers
banner ad, he received a phone call thanking him for the flowers. "Wow," he
exclaimed.
Business Marketing/Advertising Age's NetMarketing: Web Tips: May 1998
"Improving Workflow by Sharing Information," by Kim M. Bayne, May 28, 1998.
"Enabling Web Tech Support," by Kim M. Bayne, May 26, 1998.
"Building Vendor Credibility," by Kim M. Bayne, May 18, 1998.
"In Support of Shorter File Names," by Kim M. Bayne, May 12, 1998.
"Narrative Impulse service targets last-minute buys: Users can make purchases in
banner ads," by Kim M. Bayne, Advertising Age (Interactive Media & Marketing),
Monday, May 4, 1998, pg. 44 (298 words). SUMMARY: Narrative Communications
has teamed up with RealNetworks to develop an integrated package that merges
streaming media content with interactivity for Web banner ads; banners that handle
secure credit card transactions and/or on-demand literature fulfillment
Opinion: "Hollywood often entangled in its own Web," by Kim M. Bayne, Inside
Business (supplement), The Gazette (Colorado Springs, CO), Monday, May 4,
1998, pg. 4. SUMMARY: going too far - and overreacting - in the online world
Business Marketing/Advertising Age's NetMarketing: Web Tips, by Kim M. Bayne,
April 1998
"In Support of Pro-Bono Activities," April 30, 1998.
"Online Surveys Pinpoint Customer Needs," April 27, 1998.
"Multimedia Speeds Message Retention," April 23, 1998.
"Niche Advertising Made Easier," April 20, 1998.
"Personalization Speeds Buying Decisions," April 16, 1998.
"Local Content Leverages Business Reach," by Kim M. Bayne, April 13, 1998.
"List Subscribers Conduct Business," by Kim M. Bayne, April 2, 1998.
Business Marketing/Advertising Age's NetMarketing: Web Tips: March 1998
"Updating Your Site," by Kim M. Bayne, March 31, 1998.
"In Favor of Internet Style Manuals," by Kim M. Bayne, March 26, 1998.
"Develop an Online Community," by Kim M. Bayne, March 23, 1998.
"Speeding Up Page Loads," by Kim M. Bayne, March 19, 1998.
"Sound Variety Is The Spice of Internet Life," by Kim M. Bayne, March 17, 1998.
"Avoid Internet Worker Burn-Out," by Kim M. Bayne, March 12, 1998.
"Getting the Customer to Click," by Kim M. Bayne, March 5, 1998.
"Provide Extra Service To Editors," by Kim M. Bayne, March 2, 1998.
"Music Economics - How and Why Record Companies Are Carrying an Internet
Tune," by Kim M. Bayne, Internet & Electronic Commerce Strategies: Using
Technology to Improve Your Bottom Line, March 1998 (volume 2, issue 3), pg. 5-7.
Business Marketing/Advertising Age's NetMarketing: Web Tips: February 1998
"Avoid Browser Option Pitfalls," by Kim M. Bayne, February 24, 1998.
"Advertising on Lists," by Kim M. Bayne, February 18, 1998.
"Easy Link Maintenance," by Kim M. Bayne, February 3, 1998.
"Music business makes waves on the Internet; sales to hit $2.8 billion by 2002," by
Kim M. Bayne, Advertising Age (Interactive Media & Marketing), February 16, 1998,
v69, n7, p28.
"Lauding the power of Internet publicity," by Kim M. Bayne, Colorado Springs
Business Journal, February 6, 1998
Business Marketing/Advertising Age's NetMarketing: Web Tips: January 1998
"Aliasing Your Domain Name," by Kim M. Bayne, January 29, 1998.
"More Big Help for Small Sites," by Kim M. Bayne, January 22, 1998.
"Gathering Customer Data," by Kim M. Bayne, January 20, 1998.
"Make Your Web Measurement Count," by Kim M. Bayne, January 15, 1998.
"Addressing Online Promotion," by Kim M. Bayne, January 5, 1998.
Guest critic, Larry Chase's Web Digest For Marketers, January 15, 1998. SUMMARY:
Kim reviews the newly launched Web site 'The Real Hollywood Network'
"La forza della promozione in Internet: Pillole di Internet Publicity per raggiungere
con successo il proprio target," by Kim M. Bayne, Web Marketing Tools (WMT
Online), (published and distributed in Italy), section: advertising & promotion,
January 1998, 42 and 43. (article appeared in both print and online edition).
SUMMARY: Italian translation of 'The Power of Internet Publicity'
"How to Stop Wasting Your Online Efforts," by Kim M. Bayne, PCWorld's Marketing
Edge (New Media Focus: Expert Insights on Interactive Advertising and Public
Relations), News and Insights for Success in the High Tech Marketplace, Winter
1998, pg. 5+. SUMMARY: making all the wrong moves: Kim Bayne's School of How-
Not-To's for online marketers
Business Marketing/Advertising Age's NetMarketing: Web Tips: December 1997
"Branding on the Internet," by Kim M. Bayne, December 22, 1997.
"Sell More Ads," by Kim M. Bayne, December 19, 1997.
"Big Help for Small Sites," by Kim M. Bayne, December 15, 1997.
"Follow Up on Web Promotion," by Kim M. Bayne, December 8, 1997.
"Schedule a Search Check Up," by Kim M. Bayne, December 2, 1997.
"A Space Odyssey: How new media is changing the rules in advertising negotiation
and placement," Marketing Tools magazine, November/December 1997, pg. 56+
(article appeared in both print and online; Marketing Tools magazine ceased
publication with the July 1998 issue).
EXCERPT: Advertising has changed dramatically over the past few years. From
improvements in publishing technology to the proliferation of CD-ROM, print
publishers are revamping their marketing strategies and tactics in an effort to
remain competitive. Many business marketers believe that the Internet, with its
burgeoning library of Web sites and e-zines (electronic magazines), will be the cat...
"Dawson upends typical options," (Lannie Dawson), (Special Report: Business
Marketing's Best & Brightest Media Strategists), by Kim M. Bayne, article appeared
in both Business Marketing magazine (November 10, 1997, pg. 45) and Advertising
Age magazine (Nov 17, 1997, v68, n46, pB14.
"Leih likes to team with media sales reps for best results," (Lauren Leih), (Special
Report: Business Marketing's Best & Brightest Media Strategists), by Kim M. Bayne,
article appeared in both Business Marketing magazine (November 10, 1997, pg.
45) and Advertising Age magazine (Nov 17, 1997, v68, n46, pB13.
"Steiner taps sectionalization," (Scott Steiner), (Special Report: Business
Marketing's Best & Brightest Media Strategists), by Kim M. Bayne, article appeared
in both Business Marketing magazine (November 10, 1997, pg. 45) and Advertising
Age magazine (Nov 17, 1997, v68, n46, pB12.
"Analytical Valan shoots for the stars," (Charles Valan), (Special Report: Business
Marketing's Best & Brightest Media Strategists), by Kim M. Bayne, article appeared
in both Business Marketing magazine (November 10, 1997, pg. 45) and Advertising
Age magazine (Nov 17, 1997, v68, n46, pB12.
"Windolph seeks great editorial to surround agency's creative," (Patricia Windolph),
(Special Report: Business Marketing's Best & Brightest Media Strategists), by Kim
M. Bayne, article appeared in both Business Marketing magazine (November 10,
1997, pg. 45) and Advertising Age magazine (Nov 17, 1997, v68, n46, pB10.
"The Power of Internet Publicity: Reaching Your Target Successfully While Avoiding
Backlash," ECN Outlook, Chilton Publishing Co., November, 1997, cover+.
Business Marketing/Advertising Age's NetMarketing: Web Tips: November 1997
"Involve Your Sales Staff in Web Promotion," November 24, 1997.
"Take Web Pages Along on CD ROM," November 17, 1997.
"Web Promotion Using HTML," November 12, 1997.
"The Power of Internet Publicity: Reaching your Target Successfully While Avoiding
Backlash," ClickZ, November 7, 1997 Volume 7, Number 5.
"Has the Internet finally broken the glass ceiling?: Gender becomes obsolete as
'The Equalizer' creates new opportunities," Colorado Springs Business Journal,
Special Report, October 17, 1997.
"Recruiting via Internet on the rise: More companies find, hire marketing
professionals using online resources," Business Marketing magazine, October 1997.
Business Marketing/Advertising Age's NetMarketing (a feature of Business
Marketing): Web Tips: "Your Domain Name Record," October 31, 1997.
"Dial in, tune in and listen up: Reaching your market with Internet audio," Colorado
Springs Business Journal, Special Report, September 5, 1997.
"Marketers debate how to build Web creative team: should you rely on in-house
employees or tap outside services to supplement areas?," Business Marketing
magazine, NetMarketing section, August 1997, pg. 30.
"What Now, Webmaster: Creating and managing a winning Web marketing team,"
Marketing Tools magazine, August 1997, pg. 22-27. (Marketing Tools magazine
ceased publication with the July 1998 issue)
"Executive Briefing: Using Internet Audio to Sell Products and Services," Internet
Marketing & Technology Report, June 1997, pg. 5.
Business Marketing/Advertising Age's NetMarketing: Web Tips: "Who Gets Access,"
June 1997.
Business Marketing/Advertising Age's NetMarketing: Web Tips: "The Web Marketing
Plan," May 1997.
"Friends, Romans, Netizens - Lend Me Your Ears: Marketers plug into Internet
audio to get the message across," ECN Outlook, Chilton Publishing Co., April, 1997,
cover and pg. 6.
"A few tips on hiring an Internet marketing agency," Colorado Springs Business
Journal, Special Report section: Telecommunications and Wireless Revolution, April
25, 1997, pg. 15.
"Baying at the moon: Internet marketers capitalize on the technology to enhance
customer relationships," Business-to-Business Marketer (newsletter), Business
Marketing Association, March 1997, pg. 2.
"How to choose the ideal Internet service provider," Colorado Springs Business
Journal, March 7, 1997, pg. 21 and 24.
Online Department: "To Catch a Thief: Protecting intellectual property on the World
Wide Web," Marketing Tools magazine, January/February 1997, pg. 60. (Marketing
Tools magazine ceased publication with the July 1998 issue)
"Internet Sponsorship: Recovering Web Development Costs," Colorado Springs
Business Journal, August 1996.
Technology: Strategies, Tactics Given for Marketing on Internet: "E-mail strategic
market weapon in Internet marketing war," by Kim M. Bayne, Women's Business
News, April 15, 1996, Page 15. (excerpt from presentation)
"Is Your Site a Success?: Measuring the impact of your World Wide Web marketing
program," Marketing Tools, magazine, March/April 1996, pg. 68. (Marketing Tools
magazine ceased publication with the July 1998 issue)
"Many paths find their way to the World Wide Web," Business Marketing: The
Newspaper of Business-to-Business Marketing, March 1996, pg. 31-32.
"Sales Leads, Inquiry Handling, and Order Processing on the Internet Are Key to
Success," Internet Marketing & Technology Report, vol. 1, no. 7, December 1995,
pg. 1+
"Advertising on the Internet Can Net Profits," Internet: What's Working for Business
Using Online Services to Improve Your Bottom Line, October 1995, volume 1,
number 5, pg. 5-6. A Publication of Computer Economics, 5841 Edison Place,
Carlsbad, CA 92008
"Advertising on the Net Can Net Profits," Internet Marketing and Technology
Report: Advising Marketing, Sales, and Corporate Executives on Online
Opportunities, October 1995, volume 1, number 5, pg. 1-4 (lead story). A
Publication of Computer Economics.
"HTML Without Tears: Designing a Cybernetic storefront on the World Wide Web,"
Marketing Tools, September 1995. (Marketing Tools magazine ceased publication
with the July 1998 issue)
"Top Tips for Selecting an Internet Marketing Agency," San Diego Daily Transcript,
Special Report - Best Sellers And Marketers, Monday, Aug 7, 1995.
"How to evaluate, compare, and select Internet service providers," Colorado Springs
Business Journal, Office Technology section, Mar 10, 1995, pg. S8.
"Avoiding dry business functions: Humor can spice up company event," Colorado
Springs Business Journal, Feb 3, 1995, pg. 15.
"Use of the Internet: 10 Tips," The New ReView, Dec 15, 1994, pg. 23-24.
SUMMARY: An updated and longer version of this article appears in the book "The
Internet Marketing Plan: a practical handbook for creating, implementing and
assessing your online presence, by Kim M. Bayne, New York: John Wiley & Sons,
Inc., 1997, ISBN: 0-471-17295-2
"Beware of newcomers selling Internet expertise," Business Marketing, Insight
section, Dec 15, 1994, v79, n12, p9(1).
"How to make the Internet fit into your company's marketing mix," Colorado
Springs Business Journal, Nov 18, 1994, pg. 15+.
"Marcomastery: Casting the 'Net for Marcom," PC World's Marketing Edge, (printed
newsletter) Sept/Oct 1994, pg. 5-6.
"Crisis Public Relations (CPR): or how to save a (company) heart attack victim,"
The Marcommunicator, Colorado Marcom Network newsletter, Sep/Oct '94, pg.1.
"Getting the word out with PR," Colorado Springs Business Journal, Jun 3, 1994, pg.
17+.
"Marketing Lists on the Internet," a directory of marketing-topic discussion groups
found online, 1994-2000.
HTM, (resources and tools for high-tech marketers),online newsletter,
editor/writer/publisher, 1994-1996.
The Marcommunicator, (for marketing communications professionals), printed
newsletter, editor/writer, 1993.
"Media, File Management Schemes Facilitate WORM Utilization," by Jim Devoy,
Randy Glissmann, and Kim Miklofsky (a.k.a Kim Miklofsky Bayne), Computer
Technology Review, Vol. 8, No. 13, Fall 1988.
Colorado Libraries, "The assertive librarian by Janette S. Caputo," book review by
Kim B. Miklofsky (a.k.a. Kim Miklofsky Bayne), 1985 issue, p. 39-40.
Contact
Kim M. Bayne
wolfBayne Communications
PO Box 30208
Tucson, AZ 85751-0208
